{"id":710,"date":"2026-08-22T03:57:20","date_gmt":"2026-08-22T03:57:20","guid":{"rendered":"https:\/\/mevzubu.com\/?p=710"},"modified":"2026-08-22T03:57:20","modified_gmt":"2026-08-22T03:57:20","slug":"avrupa-akilli-telefon-pazarinda-sert-dusus-apple-ve-samsung-zirveyi-paylasti","status":"publish","type":"post","link":"https:\/\/mevzubu.com\/?p=710","title":{"rendered":"Avrupa ak\u0131ll\u0131 telefon pazar\u0131nda sert d\u00fc\u015f\u00fc\u015f Apple ve Samsung zirveyi payla\u015ft\u0131"},"content":{"rendered":"

Avrupa ak\u0131ll\u0131 telefon pazar\u0131, 2026’n\u0131n ikinci \u00e7eyre\u011finde yakla\u015f\u0131k 35 milyon adet sevkiyatla<\/strong> son y\u0131llar\u0131n en zay\u0131f d\u00f6nemini ya\u015fad\u0131. Counterpoint Research verilerine g\u00f6re Nisan-Haziran d\u00f6nemindeki bu sonu\u00e7, ge\u00e7en y\u0131l\u0131n ayn\u0131 \u00e7eyre\u011fine g\u00f6re y\u00fczde 10’luk gerilemeye i\u015faret etti ve 2023’ten bu yana ikinci \u00e7eyrekler i\u00e7in en d\u00fc\u015f\u00fck seviye olarak kayda ge\u00e7ti.<\/p>\n

Liderlik Apple ve Samsung aras\u0131nda b\u00f6l\u00fcnd\u00fc<\/h2>\n

Counterpoint Research’\u00fcn pazar pay\u0131 da\u011f\u0131l\u0131m\u0131na g\u00f6re Avrupa’da ikinci \u00e7eyre\u011fin zirvesini Apple ve Samsung y\u00fczde 34’er payla birlikte<\/strong> tuttu. B\u00f6ylece iki \u00fcretici, toplam ak\u0131ll\u0131 telefon sevkiyatlar\u0131n\u0131n \u00fc\u00e7te birinden fazlas\u0131n\u0131 ger\u00e7ekle\u015ftirdi.<\/p>\n

Xiaomi, y\u00fczde 15 pazar pay\u0131yla \u00fc\u00e7\u00fcnc\u00fc s\u0131rada konumland\u0131. Listenin devam\u0131nda Oppo grubu yer ald\u0131; Oppo ile birlikte OnePlus ve Realme markalar\u0131n\u0131 kapsayan bu grubun toplam pay\u0131 y\u00fczde 4 seviyesinde \u00f6l\u00e7\u00fcld\u00fc. HONOR ise y\u00fczde 3 pazar pay\u0131yla be\u015finci s\u0131raya yerle\u015fti.<\/p>\n

B\u00f6lgesel farklar ve talep bask\u0131s\u0131<\/h2>\n

Verilere g\u00f6re Bat\u0131 Avrupa, ikinci \u00e7eyrekte Do\u011fu Avrupa’ya k\u0131yasla daha s\u0131n\u0131rl\u0131 bir d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131. Bat\u0131 Avrupa’da \u00f6zellikle Apple’\u0131n g\u00fc\u00e7l\u00fc b\u00fcy\u00fcmesi \u00f6ne \u00e7\u0131karken, Samsung da bu b\u00f6lgede k\u00fc\u00e7\u00fck de olsa art\u0131\u015f kaydetti. Do\u011fu Avrupa’da ise uygun fiyatl\u0131 telefon segmentindeki gerileme toplam sevkiyatlar\u0131 a\u015fa\u011f\u0131 \u00e7eken temel unsur oldu.<\/p>\n

Y\u00fcksek enflasyonun etkisi ve t\u00fcketicilerin telefon yenileme kararlar\u0131n\u0131 \u00f6telemesi, talep taraf\u0131nda bask\u0131 yaratt\u0131. \u00d6zellikle b\u00fct\u00e7e segmentindeki zay\u0131flama, b\u00f6lgedeki sat\u0131\u015flar\u0131n yava\u015flamas\u0131nda belirleyici etkenlerden biri haline geldi.<\/p>\n

Jeopolitik riskler ve maliyet art\u0131\u015f\u0131 bask\u0131y\u0131 art\u0131r\u0131yor<\/h2>\n

Counterpoint Research, pazardaki daralman\u0131n yaln\u0131zca talep zay\u0131fl\u0131\u011f\u0131yla a\u00e7\u0131klanamayaca\u011f\u0131n\u0131 belirtiyor. \u0130ran’daki \u00e7at\u0131\u015fman\u0131n b\u00f6lgesel etkileri, y\u00fckselen enflasyon ortam\u0131 ve bile\u015fen maliyetlerindeki art\u0131\u015f, Avrupa’daki ak\u0131ll\u0131 telefon sevkiyatlar\u0131n\u0131 olumsuz etkileyen di\u011fer fakt\u00f6rler aras\u0131nda g\u00f6steriliyor.<\/p>\n

Analistler, stok seviyelerindeki d\u00fc\u015f\u00fc\u015fe ve \u00f6zellikle b\u00fct\u00e7e s\u0131n\u0131f\u0131 cihazlardaki daralmaya dikkat \u00e7ekiyor. Uygun fiyatl\u0131 modellerin, gelecek d\u00f6nemde pazar gerilemesinden en sert etkilenecek \u00fcr\u00fcn grubu olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Bu ko\u015fullar\u0131n s\u00fcrmesi halinde Avrupa ak\u0131ll\u0131 telefon pazar\u0131nda y\u0131l\u0131n ikinci yar\u0131s\u0131nda da bask\u0131n\u0131n artarak devam etmesi bekleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avrupa ak\u0131ll\u0131 telefon sevkiyatlar\u0131 2026 ikinci \u00e7eyrekte y\u00fczde 10 d\u00fc\u015ft\u00fc, Apple ve Samsung y\u00fczde 34’er payla zirveyi payla\u015ft\u0131.<\/p>\n","protected":false},"author":1,"featured_media":711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[237,236],"class_list":["post-710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-avrupa-akilli-telefon-pazari","tag-counterpoint-research"],"_links":{"self":[{"href":"https:\/\/mevzubu.com\/index.php?rest_route=\/wp\/v2\/posts\/710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mevzubu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mevzubu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mevzubu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mevzubu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=710"}],"version-history":[{"count":0,"href":"https:\/\/mevzubu.com\/index.php?rest_route=\/wp\/v2\/posts\/710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mevzubu.com\/index.php?rest_route=\/wp\/v2\/media\/711"}],"wp:attachment":[{"href":"https:\/\/mevzubu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mevzubu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mevzubu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}